Tips on Fund Raising:
• Positive Language. First of all, rid yourself of words and ideas like begging. We are not begging, we are creating grand opportunities.
• Portraying Value. Before anyone gives they usually want to know what’s in it for them. This means that they are searching to understand the value the cause. In business this is called, Return on Investment (ROI), and is often measured monetarily. However money doesn't determine value, it only helps to measure it. An example of this is buying a car. People don't buy cars on price; they look at the model, color, features etc, then measure the value to them vs. the price and resources available, then make the purchase decision. Use the information available to you regarding the Ngaba Miracle and the Who Do You Run For” postcard to assist your potential donors in showing the value that they contribute with their donation.
• Have confidence. What you are doing is for tremendous good and creates a winning situation for everyone. Your cause wins as it recieves recognition and funding; you win as you get in shape, and open up and connect to others and challenge them to share; your sponsors win when they give to a cause. Let your confidence shine.